This is the first of a super series on the Business Side of Face painting.
Over the next week I am going to make more posts about the much fretted RATES issue.
As an artist I have struggled a lot over the years about my rates, and I know I am not alone. I am going to take the time to reflect on what I have learned by experience. I would love your input as well, so feel free to agree, or disagree with my posts in the comment box below or e-mail me if you would like me to post your comment anonymously.
Post #1 from the Reality of Rates Series (ooh sounds so fancy)
Consider the time and money you invest into each gig when calculating your rates
After doing my taxes for the last 14 years I realize that my expenses really add up. Those who do face painting as a hobby may be able to face paint with just a small kit and they are set, but professional face painters usually incur more and more expenses as they grow.
Normal Face Painting Expenses:
-Face painting Supplies
-Costumes or uniforms
-Day care expenses if you have children
-Insurance, booth fees, conventions, learning materials, and party give aways.
-Cell phone and or internet fees, advertising fees, office supplies and so on.
Though these costs are considered deductions…paying less in taxes will not equal how much you spent.
Time invested into going to one gig is more than you may think:
I spend about 30 minutes talking to the client, creating and e-mailing an invoice, and then more time with any follow up e-mails if questions come up or changes are made.
The day of the gig, I usually spend about an hour cleaning my kit, getting dressed, Google mapping the location, and calling to let them know I am on my way.
My radius from gigs averages about 10 miles per gig…so that is 20 miles per gig…usually 30 minutes of driving.
I take about 10 minutes to set up at a party, and then, if I don’t not stay longer for free, I take about 15 minutes to clean up and find the hostess to collect my balance. So that is an extra 25 minutes.